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McDonald's value menu isn't the only thing holding it back

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McDonald's value menu isn't the only thing holding it back
McDonald's value menu isn't the only thing holding it back
Bloomberg/Getty Images This post originally appeared in the Business Insider Today newsletter. You can sign up for Business Insider's daily newsletter here. Some McDonald's customers told us they don't see value in the Golden Arches value menu. That's a top concern for CEO Chris Kempczinski, who said the chain botche
Fast Company
Fast Company🏁 first to report2 days ago
McDonald’s admits that getting rid of this beloved menu offer was a ‘bad trade,’ as new $3 value menu disappoints
A new $3 value menu didn’t deliver as much as hoped for—but McDonald’s still posted a profitable quarter. The fast food giant reported its latest earnings on Tuesday morning, which showed that global sales increased 5% to $37 billion, and comparable sales in the United States were up 0.8%. That’s notable, considering t