Business Insider
US · 17 mins ago
McDonald's value menu isn't the only thing holding it back
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Some McDonald's customers told us they don't see value in the Golden Arches value menu.
That's a top concern for CEO Chris Kempczinski, who said the chain botched the rollout of a new low-cost menu.
The menu, featuring 10 items priced under $3 each, was launched as McDonald's simultaneously cut back on its digital discounts, upsetting…
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