Fast Company
US · 1 hrs ago
McDonald’s admits that getting rid of this beloved menu offer was a ‘bad trade,’ as new $3 value menu disappoints
A new $3 value menu didn’t deliver as much as hoped for—but McDonald’s still posted a profitable quarter.
The fast food giant reported its latest earnings on Tuesday morning, which showed that global sales increased 5% to $37 billion, and comparable sales in the United States were up 0.8%. That’s notable, considering that restaurants have been taking it on the chin as diners contend with high prices for food, gas, and just about everything else, too. A year ago, for comparison, U.S. comparable…
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