Cost of Apple TV rises along with ‘One’ subscription bundle price hike

The new monthly cost follows similar increases from other streaming services, including fees to avoid ads

The annual subscription rate is also rising, from $99 to $119, while Apple One bundles will increase to $21.95 per month

One of the last remaining Apple products to avoid a price hike so far this year just got more expensive.On Friday, Apple bumped the price of its Apple TV streaming service to $14.99 per month or $119 per year. And if you were hoping to renew your subscription before the price hike at the previous rate of $12.99 per mon

Apple increased the price for a monthly subscription to Apple TV by $2, to $15, today. Annual prices increased by 20 percent from $99 to $119. Current subscribers will receive one month’s notice before paying the new prices, Apple said, per Variety. Apple’s most recent price hike was in August 2025, when monthly prices

Apple raised prices for Apple Music by $1 per month in July, citing licensing costs.

Now, Apple TV subscriptions will cost $14.99 per month, up from its previous price of $12.99 per month.

Apple raised the price of its streaming service for new and current subscribers on Friday, bumping it up from $12.99 per month to $14.99, Deadline and Variety are reporting. An annual subscription now costs $119, up from $99. Apple also increased the cost of its individual Apple One subscription, which includes Apple T

The streaming service now costs $14.99 per month, with Apple One rising to $21.95 per month.

Just weeks after announcing price increases for Apple Music, Apple today announced that Apple TV is also getting more expensive. The company confirmed to 9to5Mac that the price of Apple TV is increasing from $12.99 to $14.99 per month. The Individual tier of Apple One is also getting more expensive.

Apple TV is the latest streamer to raise rates, announcing this morning that the monthly subscription price for the service will increase in the U.S. for new and existing subscribers as of August 28. The new monthly price is now $14.99 (from $12.99) and the annual price is up to $119 from $99. Existing subscribers…