Apple TV Hikes Price, Will Now Cost $14.99 A Month In U.S.

Apple TV is the latest streamer to raise rates, announcing this morning that the monthly subscription price for the service will increase in the U.S. for new and existing subscribers as of August 28. The new monthly price is now $14.99 (from $12.99) and the annual price is up to $119 from $99. Existing subscribers…