Apple One and Apple TV subscription prices increase by up to 20 percent

Apple increased the price for a monthly subscription to Apple TV by $2, to $15, today. Annual prices increased by 20 percent from $99 to $119. Current subscribers will receive one month’s notice before paying the new prices, Apple said, per Variety. Apple’s most recent price hike was in August 2025, when monthly prices went from $10 to $13. Monthly prices also increased in October 2023 and October 2022. Apple TV (then called Apple TV+) started in 2019 for (a seemingly financially unsustainable) $5/month. Apple TV doesn’t have commercials and is still cheaper than many of its biggest rivals, like Netflix (ad-free plans start at $20/month) and Disney+ (ad-free plans start at $19/month). However, Apple TV has a much smaller library than many subscription-based streaming services. Apple also i