YouTube offers creators millions to not work with Netflix

YouTube’s stars built streaming’s new prime time and now Netflix is forcing it to pay to keep them

The platform has warned that creators who post to Netflix at the same time risk losing marketing support and a cut of brand campaign revenue

YouTube is reportedly offering top creators millions of dollars to keep their videos exclusive to the platform for a set window, warning that anyone posting simultaneously on Netflix could lose brand campaign revenue and promotional support. The move follows Netflix's aggressive push to sign YouTube stars like Alan Chi

YouTube is offering select creators millions of dollars to keep their videos exclusively on the platform, as it moves to counter Netflix’s growing push to acquire content from some of its biggest online stars. Bloomberg on Thursday reported that YouTube has begun offering creators “financial incentives to refrain from

For most of the last 20 years, YouTube and Netflix have been friendly competitors largely operating in separate universes.

Creators who do sign deals with Netflix face consequences, YouTube has said.

The video-sharing platform is trying to stop Netflix’s pursuit of its biggest stars. Creators who do sign deals with Netflix face consequences.

The video-sharing platform is trying to stop Netflix’s pursuit of its biggest stars. Creators who do sign deals with Netflix face consequences.

YouTube CEO Neal Mohan. TAAF) YouTube is punching back at Netflix, offering creators millions to stay away from the streamer. YouTube recently began exclusivity talks with a select group of creators. It's YouTube's biggest move yet to defend itself as Netflix and others license creator content. YouTube is in talks to