Business Insider
Business Insider
US · 1 hrs ago

YouTube punches back at Netflix by offering top creators millions for exclusive deals

YouTube CEO Neal Mohan. TAAF) YouTube is punching back at Netflix, offering creators millions to stay away from the streamer. YouTube recently began exclusivity talks with a select group of creators. It's YouTube's biggest move yet to defend itself as Netflix and others license creator content. YouTube is in talks to offer select creators millions in payments if they keep their videos exclusively on its platform for a set period, two people familiar with its efforts told Business Insider. The…
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