Will China ever learn to love chocolate?

CHINA HAS more coffee-shop brands and more KFC branches than anywhere else on Earth. But chocolate has never hit the spot, with the average Chinese eating just 100g a year—a mere hundredth of what a French person guzzles. A few mass-market foreign brands—Mars, Ferrero, Nestlé and Hershey—account for four-fifths of Chin

Consumer sentiment and the chocolatier business