Will China ever learn to love chocolate?

CHINA HAS more coffee-shop brands and more KFC branches than anywhere else on Earth. But chocolate has never hit the spot, with the average Chinese eating just 100g a year—a mere hundredth of what a French person guzzles. A few mass-market foreign brands—Mars, Ferrero, Nestlé and Hershey—account for four-fifths of Chinese consumption. “Of all the chocolate eaten worldwide, only 2% caresses Chinese tastebuds.Chocolate has never hit the spot, with the average Chinese eating just 100g a year—a mere hundredth of what a French person guzzles. (REUTERS FILE)This may now be changing, thanks to a handful of Chinese chocolatiers springing up around the country. Most are artisanal shops, but some are investing in supply chains and building big businesses. Take Choc Revive. Based in Shanghai, the fir