Why Ford Chose The Fathom Name For Its Sub-$30,000 Truck

Why Ford Chose The Fathom Name For Its Sub-$30,000 Truck  Forbes

Ford's first midsize electric truck has a name and a price, but we're still waiting for a proper design reveal.

Ford's new EV truck Fathom to be priced starting at about $28,000  Reuters

Due in "fall 2027," Ford said Thursday that it won't reveal what Fathom looks like until early next year.

For the past few years, Ford Motor Company has been working on an affordable midsize electric truck—the automaker’s answer to Tesla’s sub-$40,000 EVs, the rising domination of ultra-affordable electric vehicles out of China, and Americans’ general frustrations with sky-high car prices. Now, Ford is finally revealing bo

Deliveries of the new electric pickup are slated for later next year.

Ford's truck gets an all-new name: Fathom. Bloomberg/Getty Images Ford's new electric truck gets a sub-$30,000 starting price (even with delivery). The Detroit automaker also revealed the pickup's name. The truck is important for Ford: It's the first of a new lineup of EVs built on a new platform. Ford has been very

For nearly a year now, Ford has been teasing big things at low prices from its next generation of EVs, a "Model T moment" built atop a new platform assembled in an innovative way. Today, we know the name and price of the first product to take advantage of that supposed moment: a midsize electric truck called Fathom tha

Ford revealed new electric truck details amid America’s waning interest in EVs.