Ford unveils the name and launch price for its midsize electric truck

Ford's truck gets an all-new name: Fathom. Bloomberg/Getty Images Ford's new electric truck gets a sub-$30,000 starting price (even with delivery). The Detroit automaker also revealed the pickup's name. The truck is important for Ford: It's the first of a new lineup of EVs built on a new platform. Ford has been very secretive about its all-important new slate of EVs. That's starting to change. The Detroit automaker confirmed to Business Insider that its next EV, a midsize truck, will be…