Rebel Ice Cream Files for Bankruptcy After Van Leeuwen Wins Packaging Suit

The announcement comes less than a month after a federal judge ordered Rebel to pay nearly $24 million to Van Leeuwen for copying the design of its containers.

Ice cream brand sold in stores nationwide files for bankruptcy  USA Today

Toby Melville / REUTERS A popular Utah ice cream brand is filing for bankruptcy after losing a multimillion-dollar lawsuit against one of its largest competitors. Founded in 2017, Rebel Creamery, which is sold at major supermarkets including Walmart, Kroger, Safeway, and Target, listed between $10 million and $50 milli

Nation/WorldPublished: Aug. 17, 2026, 6:58 a.m.Rebel makes low carb keto-friendly ice creams sold at Walmart, Target, Kroger, Safeway and other national retailers.Getty ImagesA Utah-based ice cream company has filed for Chapter 11 bankruptcy a month after it was hit with a $23.8 million judgement in a suit from a fello

A years-long lawsuit between two ice cream brands, Van Leeuwen Ice Cream and Rebel Creamery, has come to a possible end, with a federal judge ruling that Rebel infringed Van Leeuwen Ice Cream’s trade dress, and ordering that Rebel owes Van Leeuwen tens of millions of dollars. But now, Rebel is seeking Chapter 11 bankru

The keto ice cream brand, sold at Walmart and Kroger, lost a trade dress case to Van Leeuwen Ice Cream last month

In August 2024, a woman wrote to Rebel Creamery to complain about her husband.She had sent him to the store for Van Leeuwen ice cream and he came home with Rebel. "Your product was placed right next to Van Leeuwen and looked the same," she wrote. "I nearly did the same thing when I shopped! Later, my friend shared the

Rebel was ordered to turn over $23.8M in profits to Van Leeuwen after a judge found that Rebel intentionally copied the New York ice cream company's packaging.