Rebel Creamery filed for bankruptcy after a $23.8 million packaging lawsuit sank it

The keto ice cream brand, sold at Walmart and Kroger, lost a trade dress case to Van Leeuwen Ice Cream last month

In August 2024, a woman wrote to Rebel Creamery to complain about her husband.She had sent him to the store for Van Leeuwen ice cream and he came home with Rebel. "Your product was placed right next to Van Leeuwen and looked the same," she wrote. "I nearly did the same thing when I shopped! Later, my friend shared the

Rebel was ordered to turn over $23.8M in profits to Van Leeuwen after a judge found that Rebel intentionally copied the New York ice cream company's packaging.