Google will now allow users to remove visible watermarks from AI content

The invisible SynthID will remain. Google VP Josh Woodward just announced that users will be able to remove visible watermarks from AI-generated images and videos. A toggle will soon be available for the Nano Banana, Omni and Lyria models, which all use the familiar sparkle icon to denote AI. It's also coming to Gemini

Google will now allow you to remove visible watermarks from the images, videos, and music made with AI tools. With the update, you can toggle off a new "Media watermark" setting in Gemini and Google's AI video generator, Flow. When toggled off, Google will remove the "sparkle" watermark that appears in the bottom-right

Turning off this setting won't affect invisible benchmarks used to identify an AI generated file