Google will now allow users to remove visible watermarks from AI content

The invisible SynthID will remain. Google VP Josh Woodward just announced that users will be able to remove visible watermarks from AI-generated images and videos. A toggle will soon be available for the Nano Banana, Omni and Lyria models, which all use the familiar sparkle icon to denote AI. It's also coming to Gemini and the video editor Flow in the future. This kind of defeats the whole point of visible watermarks, as they exist to give people a fast way to spot AI-generated content out in the wild. However, users will still have slightly harder methods to identify this type of thing. This move will not impact the invisible SynthID watermark and C2PA metadata, as there are are no toggles to shut those off. However, both of these require a user to take action like asking a chatbot or upl