Ford’s new electric pickup will cost $28,350. It’s an extremely expensive bet on a very cheap truck

Ford’s new electric pickup will cost $28,350. It’s an extremely expensive bet on a very cheap truck  CNN

The Fathom starts at under $30,000 and will be the first vehicle made by Ford’s new Universal Electric Vehicle platform.

Ford's CEO has described the new Ford Fathom as a "Model T moment" for the company. But the EV pickup is unlikely to live up to lofty expectations, and maybe it doesn't have to.

Ford's first midsize electric truck has a name and a price, but we're still waiting for a proper design reveal.

It's the first vehicle to be built using the "Universal Electric Vehicle" platform that Ford has said is key to making money with EVs.

For the past few years, Ford Motor Company has been working on an affordable midsize electric truck—the automaker’s answer to Tesla’s sub-$40,000 EVs, the rising domination of ultra-affordable electric vehicles out of China, and Americans’ general frustrations with sky-high car prices. Now, Ford is finally revealing bo

Ford's truck gets an all-new name: Fathom. Bloomberg/Getty Images Ford's new electric truck gets a sub-$30,000 starting price (even with delivery). The Detroit automaker also revealed the pickup's name. The truck is important for Ford: It's the first of a new lineup of EVs built on a new platform. Ford has been very

Ford revealed new electric truck details amid America’s waning interest in EVs.

For nearly a year now, Ford has been teasing big things at low prices from its next generation of EVs, a "Model T moment" built atop a new platform assembled in an innovative way. Today, we know the name and price of the first product to take advantage of that supposed moment: a midsize electric truck called Fathom tha