Fashion firm Boohoo fined huge sum by watchdog over misleading pricing practices

NewsGreater Manchester NewsBoohooAn investigation took place in France08:17, 21 Aug 2026Fast fashion firm Boohoo has been fined 2.3 million Euros - around £2 million - by the French consumer watchdog over misleading pricing practices.‌The Directorate-General for Competition, Consumer Affairs and Fraud Control (DGCCRF)

The French regulator found 95% of the listings analysed failed to comply with its rules, with 40% offering no price reduction and 48% raising prices.

The French regulator found 95% of the listings analysed failed to comply with its rules, with 40% offering no price reduction and 48% raising prices.

The French regulator found 95% of the listings analysed failed to comply with its rules, with 40% offering no price reduction and 48% raising prices.

Fashion site also broke rules on labelling by using terms ‘leather’ or ‘suede’ for synthetic products The British online fashion seller Boohoo has been fined €2.3m (£2m) by France’s consumer watchdog ⁠for deceptive ⁠practices ​such as offering fake discounts. The Manchester-based firm, whose parent company renamed itse