Fashion firm Boohoo fined huge sum by watchdog over misleading pricing practices

NewsGreater Manchester NewsBoohooAn investigation took place in France08:17, 21 Aug 2026Fast fashion firm Boohoo has been fined 2.3 million Euros - around £2 million - by the French consumer watchdog over misleading pricing practices.‌The Directorate-General for Competition, Consumer Affairs and Fraud Control (DGCCRF) said Boohoo, part of the recently rebranded Debenhams Group, had given shoppers a false impression about the discounts being offered on the French version of its website.‌Manchester-based Boohoo did not take account of previously applied promotions, or even increased prices before applying a discount, according to the DGCCRF.‌Click here to get the biggest stories straight to your inbox in our Daily NewsletterIt found 95 per cent of the listings analysed failed to comply with