Woolworths doesn’t need Ooshies effect to beat Coles, says CEO

Chief executive Amanda Bardwell celebrated the success of its collectables campaign – but said it wasn’t the sole sales driver.

Chief executive Amanda Bardwell celebrated the success of its collectables campaign – but said it wasn’t the sole sales driver.

Ooshies were not just fun to collect – the tiny plastic Disney figurines were powerful enough to move sales between Australia’s supermarket giants. Woolworths Group said on Wednesday that Australian food sales jumped 7.6 per cent in the first eight weeks of the 2027 financial year, with its Ooshies promotion contributi

Coles full-year results show that despite gaining market share over past 12 months, sales fell over four weeks of ‘competitor’s collectables campaign’ Follow our Australia news live blog for latest updates Get our breaking news email, free app or daily news podcast Woolworths’ latest Disney “Ooshie” collectibles hav