With latest Wall Street downgrade, Apple now has the most ‘Sell ratings since shortly after Steve Jobs’ death

Investment firm Jefferies on Monday downgraded Apple from hold to underperform, cutting its price target from $285.56 to $263.66.

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A Jefferies analyst says that it may be harder than it looks for Apple to roll out dramatically more expensive devices in a bid to boost profitability.

Steve Jobs saw Nike's marketing as a prime example for Apple. He believed Nike sold inspiration, not just shoes to customers. Jobs urged Apple to focus on its core values and mission. This philosophy led to Apple's iconic "Think Different" campaign. The campaign celebrated creativity and innovation, not technical speci