WildBrain Buys Personality AI In Deal Worth Up To $70 Million

WildBrain, the Canadian animation studio that owns and manages a huge library of family entertainment including Teletubbies, Strawberry Shortcake, Yo Gabba Gabba! and Inspector Gadget, has acquired 100% of Personality AI, a generative AI startup focused on bringing character experiences to life. The immediate purchase

Generative artificial intelligence tools will be used to work with IP owners to create safe interactions for children with characters across toys, apps and platforms.

WildBrain, the Canadian children’s media company with the rights to titles such as “Yo Gabba Gabba!” and the “Teletubbies,” has purchased the child-focused generative AI startup Personality AI in a cash-and-stock deal worth up to $69 million in a bid to marry the company’s intellectual property with the startup’s conve