Why the hottest brands are starting to look like reality TV

If video killed the radio star, has social media killed the reality TV star? Around two decades on from reality TV’s peak—think The Bachelor, American Idol, Big Brother—you no longer have to endure a grueling casting process or hope the editors treat you kindly to get a taste of fame. Instead, creators can now build in

Zendaya stunned the red carpet at the “Spider-Man: Brand New Day” Los Angeles premiere in a black satin Ashi Studio corset with a sweeping architectural train, putting an exclamation point on a press tour that the young star used as her personal runway. “It’s kind of an abstract way to present the spider,” Law Roach,…