Why has Maharashtra FDA issued notices to Shah Rukh Khan, Ajay Devgn and Tiger Shroff? | Explainer

The FDA has issued notices to actors Shah Rukh Khan, Ajay Devgn and Tiger Shroff, claiming that their brand endorsement of ‘Vimal Elaichi’ misleads consumers or indirectly promotes the brand identity of a prohibited product, which is Vimal Pan Masala

Maharashtra's food safety chief Tukaram Mundhe sent a nine-page notice to Shah Rukh Khan, Ajay Devgn and Tiger Shroff for indirectly promoting pan masala through the 'Vimal Elaichi' ad.

Ajay Devgn, Shah Rukh Khan and Tiger Shroff (R) File photoNEW DELHI: The Food and Drug Administration (FDA) has issued notices to Bollywood actors Shah Rukh Khan, Ajay Devgn and Tiger Shroff over advertisements for a chewing elaichi brand.In Friday's notice, dated August 14, the FDA said the advertisements featuring th