Why Disney’s Next Big Consumer Product Bet Is Trading Cards

From collectible card sets by Topps to card games by Hasbro and Ravensburger, the entertainment giant has found a growth business in a mature consumer products world.

Disney posted mixed results for the June 2026 quarter, as Disney+ and Hulu continued to boost profits and the theme parks division turning in solid performance. And Disney CEO Josh D’Amaro revealed his latest move to restructure the media conglomerate’s operations: He’s moving most of consumer products out of Disney Ex

In Disney’s second corporate shift to the entertainment tent in six months — and just before CEO Josh D’Amaro leads its Q3 earnings report tomorrow morning — the company unveiled plans to to move its revenue-rich Consumer Products division. The shift seeks to create “cohesion across the entire Disney ecosystem and exte