Why celebrities from Zendaya to Kylie Jenner are wearing Montreal-founded Fecal Matter

The brand name behind recent show-stopping fashion moments isn’t quite as delicate as their romantic and otherworldly looks. When asked what an ethereal Zendaya was wearing for the “Odyssey” premiere in New York, her stylist Law Roach responded: “Fecal Matter.”

Zendaya, Kylie Jenner and Demi Moore have all walked the red carpet in Fecal Matter