When Apple CEO Tim Cook told iPhone users that Facebook tracks 'you' across apps

Apple's privacy focus distinguishes it from competitors like Google and Meta. The App Tracking Transparency feature requires user permission for data collection. This change fundamentally altered digital advertising practices on iOS devices. Meta reported a significant revenue impact due to Apple's privacy update.

Apple beat estimates on every metric, but memory-chip costs and no more tariff refunds spooked investors into a 2.3% drop after hours.

This year, Apple customers are racing to snap up iPhones after a global crunch in memory chip supplies prompted Apple to raise prices of Macs and iPads.

Apple saw revenue jump 16% to pass $109 billion for its fiscal third quarter ended in June. EPS of $2.02 included a tariff refund of 11 cents a share. It’s a momentous quarter beyond the numbers as it is CEO Tim Cook’s last presiding as chief executive. His successor John Ternus takes the reins Sept.…

iOS 26.6—Apple Just Gave iPhone Users 90 Reasons To Update Now  Forbes

The chip company came up short on its bottom line.

Apple just hit a $5 trillion market cap for the first time, but CEO Tim Cook still has plenty of concerns to address on his final earnings call at the helm.