What is USDC by Circle? Chelsea to debut new front-of-shirt sponsor against Brighton today

Blues have agreed a new ‘ landmark partnership’ with Circle Internet Group

Chelsea have tapped the crypto industry in their search for a new main sponsor by agreeing a one-year front-of-shirt deal with Circle Internet Group. The New York-listed company is best known as the issuer of stablecoin USDC, which is pegged 1:1 to the US dollar and will also appear on the shirts of Chelsea’s men’s,…