What is Chelsea’s new front-of-shirt sponsor USDC by Circle?
CHELSEA have announced a new one-year front-of-shirt sponsorship deal with Circle. The Blues went into the season without a sponsor on the front of their kit, but after two wins over Fulham and Luton, now have a sponsor. They will debut their new partnership at home against Brighton, as Xabi Alonso looks to make it...
Big-spending Chelsea sign up crypto firm Circle as shirt sponsor
Chelsea have tapped the crypto industry in their search for a new main sponsor by agreeing a one-year front-of-shirt deal with Circle Internet Group. The New York-listed company is best known as the issuer of stablecoin USDC, which is pegged 1:1 to the US dollar and will also appear on the shirts of Chelsea’s men’s,…
