UTA Signs Organization Behind Rose Bowl Game and Rose Parade

New Year’s Day came early for UTA, which has signed the Pasadena Tournament of Roses, the organization behind the Rose Bowl Game and the Rose Parade. “The Tournament of Roses proudly produces both the Rose Parade and the Rose Bowl Game, creating one of the most recognized New Year’s Day celebrations in the world,” said

UTA on Thursday said it has signed the Pasadena Tournament of Roses and the organization’s signature event the Rose Parade for representation. The annual New Year’s Day parade marked its 137th year this past New Year’s Day with its legion of floral floats, marching bands, musical artists and equestrian units marching d