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US firms that kept DEI policies despite ‘go woke, go broke’ threats thrived

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US firms that kept DEI policies despite ‘go woke, go broke’ threats thrived
US firms that kept DEI policies despite ‘go woke, go broke’ threats thrived
Exclusive: Companies that kept policies did just as well financially, even after Trump’s executive order, as those that didn’t Conservative backlash was supposed to put an end to the diversity, inclusion and equity (DEI) movement as companies were warned “go woke, go broke”. In January 2025, Donald Trump delivered a de