UFC’s White House spectacle led to losses of around $30m, company reveals

Freedom 250 staged on White House South Lawn Invitation-only event cost an estimated $60m in all Gaethje won title on night marred by Obama smear The UFC staging its Freedom 250 card on the South Lawn of the White House in June led to losses of around $30m (roughly £22m), the company’s owners announced. US president

An executive from TKO Group Holdings, the parent company of the UFC, said Monday the firm lost roughly $30 million from its June event at the White House. “With regards to UFC Freedom 250, we incurred significantly higher-than-normal costs, which we partially offset with sold-out global partnerships inventory,” Andrew

Ari Emanuel, TKO Group’s executive chairman and CEO, called the UFC Freedom 250 event at the White House “a roaring success.” But the company said it lost $30 million on the elaborately staged extravaganza, held June 14 on the grounds of the White House to coincide with President Donald Trump’s 80th birthday. “TKO’s un

The June event, held to mark the 250th anniversary of American independence, featured a specially built 4,300-seat arena at the White House

But the event generated north of $1B in earned media, executives said Monday.