UFC lost $30M on White House Freedom 250 event held on Trump's birthday, despite calling it 'roaring success'

The UFC Freedom 250 event held on the White House grounds in June has been described by TKO officials as a “roaring success." But the financial numbers tell a different story.

UFC owners lost $30m (£22m) staging the Freedom 250 event, which was attended by US President Donald Trump, at the White House in June.

Trump's UFC Freedom 250 Fight Reportedly Lost Staggering Amount Of Money  HuffPost

The UFC knew it would lose money with the Freedom 250 card at the White House, but the final number was an eyebrow-raiser.

An executive from TKO Group Holdings, the parent company of the UFC, said Monday the firm lost roughly $30 million from its June event at the White House. “With regards to UFC Freedom 250, we incurred significantly higher-than-normal costs, which we partially offset with sold-out global partnerships inventory,” Andrew

Ari Emanuel, TKO Group’s executive chairman and CEO, called the UFC Freedom 250 event at the White House “a roaring success.” But the company said it lost $30 million on the elaborately staged extravaganza, held June 14 on the grounds of the White House to coincide with President Donald Trump’s 80th birthday. “TKO’s un

The UFC's Freedom 250 event at the White House attracted 34 million viewers globally but resulted in a $30 million loss.

UFC owners lose $30m (£22m) staging the Freedom 250 event, which was attended by President Donald Trump, at the White House in June.

Parent company says it will pay off in terms building sport’s fan base, business relationships.

But the event generated north of $1B in earned media, executives said Monday.