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UFC loses $30m on Freedom 250 event at White House

First covered 1 days ago · latest take 1 hrs ago. Compare how each outlet is covering it — and rate the sources you trust.

UFC owners lost $30m (£22m) staging the Freedom 250 event, which was attended by US President Donald Trump, at the White House in June.

The UFC's Freedom 250 event at the White House attracted 34 million viewers globally but resulted in a $30 million loss.

BBC Sport19 hrs ago

UFC owners lose $30m (£22m) staging the Freedom 250 event, which was attended by President Donald Trump, at the White House in June.

Parent company says it will pay off in terms building sport’s fan base, business relationships.

The Hollywood Reporter🏁 first to report1 days ago

But the event generated north of $1B in earned media, executives said Monday.