UEFA condemns FIFA plans to seek private investment in World Cup rights

A major dispute has erupted between FIFA and UEFA over FIFA’s proposal to seek private investment in the commercial rights of the World Cup and other tournaments.

FIFA on Tuesday announced it was seeking to launch FIFA Forward Enterprise.

Prime Minister Andy Burnham has said the World Cup “was never anyone’s to sell”, after Fifa confirmed plans to set up a private company to run its competitions.Fifa Forward Enterprise (FFE) would be responsible for bringing together the sale of the football governing body’s commercial rights with the operational delive

European football’s governing body insists the World Cup is not an ‘asset to trade’.

The 2026 FIFA World Cup was a sensational financial success for FIFA, and it is set to continue cashing in as Gianni Infantino announced a new pending subsidiary to generate further revenue for the governing body.

UEFA insists the World Cup is not an “asset to trade” after FIFA confirmed plans to set up a private company to run its competitions ...

European football's governing body Uefa reacts furiously to proposals from Fifa to seek private investment in its competitions, including the World Cup.

UEFA blasts FIFA proposal to allow for $10B in World Cup private investment  ESPN

There were a number of controversial VAR decisions during the World Cup