This U.S. university just launched a major in content creation, as critics question the ‘influencer’ degree

Ask a teen what they want to be when they grow up, and there’s a fair chance being an influencer is on their list. Digital media and the people who star in it have been cultural mainstays for teens’ entire lives, so creating social media, video or podcast content seems a natural, albeit nontraditional, career path. And

Universities, eager to remain competitive in the face of a shrinking student population, are rolling out new majors intended to prepare students for today’s careers

Ask a teen what they want to be when they grow up, and there’s a fair chance being an influencer is on their list. Digital media and the people who star in it have been cultural mainstays for teens’ entire lives, so creating social media, video or podcast content seems a natural, albeit nontraditional, career path. And

An ‘influencer’ degree? Colleges bet on content creator major as critics question its value  AP News

Arizona State University has launched a new bachelor's degree in content creation