‘The Mummy’ Poster Ads Banned From London Underground After Advertising Watchdog Cites ‘Distressing’ Imagery

The U.K. Advertising Standards Authority has ruled that outdoor poster ads for “Lee Cronin’s The Mummy” breached its code by presenting an image that gave “a realistic impression of a dead child,” while clearing companion TV and streaming spots for the same campaign. The ASA investigated four issues stemming from sever

Posters for Lee Cronin’s horror film The Mummy depicting a dead child are "too realistic".

The Mummy posters banned from places children might see them... four months after film leaves cinemas  GB News

The Advertising Standards Authority received 30 complaints about ads for the film, with many believing they were distressing for children and adults

The Advertising Standards Authority found that the image on the poster was likely to distress young children.

The Advertising Standards Authority found that the image on the poster was likely to distress young children.