The Mummy film poster banned from London Underground over fears it could scare children

The Advertising Standards Authority received 30 complaints about the ads

The Advertising Standards Authority received 30 complaints about a poster promoting the horror film, The Mummy

Brooke Davies | Senior News reporter Published August 5, 2026 2:48pm Updated August 5, 2026 2:48pm The Advertising Standards Authority has decided the poster cannot be displayed anywhere that children can see (Picture: Mike Kemp/Getty Images) A poster on the London Underground advertising the film The Mummy has been ba

The U.K. Advertising Standards Authority has ruled that outdoor poster ads for “Lee Cronin’s The Mummy” breached its code by presenting an image that gave “a realistic impression of a dead child,” while clearing companion TV and streaming spots for the same campaign. The ASA investigated four issues stemming from sever

Posters for Lee Cronin’s horror film The Mummy depicting a dead child are "too realistic".

The Mummy posters banned from places children might see them... four months after film leaves cinemas  GB News

The Advertising Standards Authority found that the image on the poster was likely to distress young children.