‘Ted Lasso’ Season 4 Sets Premiere Day Viewing Record for Apple TV

The show's return drew nearly 300 million minutes of viewing time on Aug. 4 and 5.

Ted Lasso received a warm welcome upon its return to Apple TV earlier this month. The Season 4 premiere drew 296.6 million viewing minutes in the U.S. across its August 4 and 5 launch window, per Nielsen data provided by Apple on Thursday. On August 5 alone, the season debut was the most-streamed program in…

“Ted Lasso” made a strong return to Apple TV last week, with the Season 4 premiere pulling in 296.6 million minutes watched over the course of Aug. 4-5. That total, measured by Nielsen, makes the episode the biggest launch in the history of Apple TV, outpacing all previous seasons of “Ted Lasso” in addition to…