Ted Lasso just had the biggest Apple TV premiere ever

Ted Lasso season 4 is off to a strong start, with Apple revealing to Deadline that it had “the biggest launch ever for Apple TV.” Here are the numbers.

The show's return drew nearly 300 million minutes of viewing time on Aug. 4 and 5.

Ted Lasso received a warm welcome upon its return to Apple TV earlier this month. The Season 4 premiere drew 296.6 million viewing minutes in the U.S. across its August 4 and 5 launch window, per Nielsen data provided by Apple on Thursday. On August 5 alone, the season debut was the most-streamed program in…

“Ted Lasso” made a strong return to Apple TV last week, with the Season 4 premiere pulling in 296.6 million minutes watched over the course of Aug. 4-5. That total, measured by Nielsen, makes the episode the biggest launch in the history of Apple TV, outpacing all previous seasons of “Ted Lasso” in addition to…