States are pouring taxpayer dollars into college sports as athlete pay squeezes budgets

A legal settlement last year allowed higher education institutions to directly pay athletes a total of about $20.5 million annually, on top of any scholarships and other NIL deals they receive

Win or lose, the North Carolina Tar Heels already will be in elite company when they kick off the college football season against Texas Christian University in a game played in Dublin. They will be among a small but growing number of athletic programs receiving taxpayer funding from their home states. With universities

A growing number of states are providing tax dollars to university athletics

States pour taxpayer dollars into college sports as athlete pay, soaring costs squeeze budgets  AP News

French advertising giant Publicis Groupe has a new American teammate: Travis Kelce. The ad-holding company and the popular Kansas City Chiefs tight end are forming a joint venture that aims to help advertisers find and start partnerships with college athletes and universities, a sign of the growing importance of so-cal

Cost of living crisis: Economists warn 'inflation expected to rise' after shock energy bill hike  GB News