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Some men are skipping showers to attract women. Is ‘pheromone maxxing’ just BO with better branding?

First covered 2 days ago · latest take 57 mins ago. Compare how each outlet is covering it — and rate the sources you trust.

Some men are skipping showers to attract women. Is ‘pheromone maxxing’ just BO with better branding?
Stuff
Stuff57 mins ago
Some men are skipping showers to attract women. Is ‘pheromone maxxing’ just BO with better branding?
A bizarre online trend has some young men ditching deodorant and showering less in the belief that their natural scent will make them more attractive to women. But does science back that up?
Mashable
Mashable4 hrs ago
What is pheromone-maxxing? The no-shower trend, explained.
Pheromone-maxxing has some young men skipping showers and deodorant to boost attraction. Here's what the science says and how it connects to looksmaxxing.
USA Today
USA Today11 hrs ago
Some Gen Z men are 'pheromone-maxxing.' What does that mean?
Some Gen Z men are 'pheromone-maxxing.' What does that mean?  USA Today
New York Post
New York Post1 days ago
Gen Z men are skipping showers, drinking urine for viral ‘pheromone-maxxing’ dating trend
They are trying different unusual methods with the goal to "sweat out toxins."
Fox News
Fox News🏁 first to report2 days ago
Men are skipping showers before dates for a reason that may surprise women
Pheromone-maxxing has men skipping showers and deodorant before dates, but the science behind natural body odor and attraction remains inconclusive.
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