Snap's stock jumps 12% on earnings beat and strong sales forecast

Snap beat analysts' estimates across the board in its second-quarter earnings report.

Aug 3 : Snap beat second-quarter revenue estimates on Monday, thanks to increased advertising spending during the FIFA World Cup and stronger campaign activity from large advertisers in North America, sending its shares up 9 per cent in extended trading.The social media firm's focus on direct response ads, designed to