Smriti Irani's big comeback: Why BJP has turned to its 'giant killer'

Smriti Irani is reappointed as a general secretary for the BJP's national team, a move that highlights the party's strategic push in Uttar Pradesh ahead of upcoming elections. Following setbacks in the recent Lok Sabha elections, her previous success in Amethi positions her as a critical asset. This role will see her c

The appointment with the most sharp signalling, however, appears to be in the BJP’s social media team. After a long stint at the helm, Amit Malviya will no longer be in charge. Deepak Mhaskey from Chhattisgarh replaces him.

The appointments come months after Nitin Nabin, who is the youngest to helm the party, took over as the BJP chief in December.