Shein launches IPO at a sharply lower valuation — and Europe is central to its success

Shein is seeking a valuation of up to approximately $27 billion (€23.1bn) in its September flotation on the Hong Kong Stock Exchange, far below its reported peak of $100 billion in 2022. Europe is a key market, but new customs rules and regulatory scrutiny threaten its low-cost model.

IPOFast fashion retailer set to start trading in Hong Kong on Sept. 1A customer holds shopping bags with a Shein logo from the company's first physical store in Paris in November 2025. © ReutersAugust 24, 2026 09:57 JSTHONG KONG (Reuters) -- Online fast-fashion retailer Shein's valuation has dropped by around 70% from