Samsung’s HDR10 Plus Advanced is launching this month on Prime Video

After previewing HDR10 Plus Advanced late last year, Samsung's not-Dolby Vision 2 spec will launch globally on Amazon's Prime Video this month. The first TVs announced with support are Samsung's 2026 lineup, which will be able to make use of the extra metadata to deliver more precise HDR that is optimized for what you'

The main features of HDR10+ Advanced include Enhanced Overall Brightness and Intelligent Motion Smoothing.