Sam Altman once called ads a ‘last resort.’ Now OpenAI is on track for $1 billion in revenue from them.

The company is making it easier for businesses across the world to take out ads on ChatGPT.

Aug 31 : OpenAI on Monday said ChatGPT Ads, the company's advertising business, has reached $1 billion in annualized revenue run rate, as adoption picks up and global expansion rolls out.The company started testing ads in ChatGPT U.S. earlier this year and has steadily expanded to add advertisers and tap into more mark

The roughly 200-day-old ad business is now available in more than 40 countries, with self-serve access expanding Monday

OpenAI's move to serve ads in ChatGPT earlier this year drew ridicule from its chief rival, Anthropic, in the form of a Super Bowl commercial.