Ritesh Sidhwani and Farhan Akhtar Launch Excel Origins, Initiative to Discover Filmmakers Under 30, as India’s Excel Entertainment Marks 25th Anniversary (EXCLUSIVE)

Excel Entertainment is marking its 25th anniversary with the launch of “Excel Origins,” an initiative from co-founders Ritesh Sidhwani and Farhan Akhtar dedicated to discovering, developing and backing the next generation of Indian filmmakers under 30. Sidhwani and Akhtar were 26 years old when they founded Excel Enter

The ambition is not only to expand participation, but also help identify and develop Edinburgh's future elite players

The idea for the company came about in the late 1990s as Mazda Motor Corporation took the decision to connect the European region more closely with the core business in Japan.