Peacock Is Testing Out a Rewards Program for Subscribers

The company’s doing a trial run on a loyalty program that includes discounts on brand merch.

NBCUniversal’s Peacock launched a limited new membership program in a beta test with a variety of perks — aimed at keeping them from flying the coop as streaming subscribers. The test of Peacock’s membership program is available initially to a limited, “randomly selected” group of Peacock Premium and Premium Plus subsc