Parents will fork out almost £50 per child on ice creams over the summer holidays

PARENTS will fork out almost £50 per child on ice creams over the summer holidays - with one in 10 paying as much as £4 a cone from an ice cream van. A poll of 2,000 mums and dads of children aged four to 16 found the average price of the classic frozen treat is...

Over three quarters of parents surveyed saying their children experience as much wonder on a free walk in the woods as they do on an expensive trip or activity.